A definitive postage stamp on the Love :
Issued by United States of America
Issued on Apr 17, 1985
Design : First Day of Issue for the 1985 “Love” stamp, the fourth issue in this special series, likewise coincides with the Valentine season. The stamp was designed by Corita Kent of Boston, Massachusetts.
Type : Stamp, Postal Used
Denomination : 22 cents
- Beginning in 1947, the town of Loveland, Colorado put into place a plan designed to make Valentine’s Day even more special. Cards sent to local post office were stamped with a festive crimson seal. They were then remailed with the postmark of “Loveland” prominently affixed to them.
- Word of this delightful practice spread quickly and, in succeeding years, the Loveland post office was swamped with Valentines. Among those who took note of the phenomenon was the U.S. Postal Service. In 1973, it responded with the first “Love” stamp, a commemorative issue designed for use on Valentine mail. The colorful stamp, featuring Robert Indiana’s famous “love” sculpture, was an enormous success.
- When the stamp was withdrawn from sale, the Postal Service received thousands of letters expressing disappointment. The message was clear: the desire to communicate love through the mail is not confined to any given time. There are as many different occasions to use “Love” stamps as there are varieties of that precious emotion.
- Thus, the second “Love” stamp, which appeared in time for Valentine’s Day 1982, was a definitive issue that would be stocked in post offices indefinitely. Its design, the word “love” spelled out in colorful flowers, was appropriate for many occasions. Millions of the stamps were sold for Mother’s Day, Father’s Day, birthdays, anniversaries and the countless other times when Americans send loving sentiments to family and friends.
- The “Love” stamp series continued in 1984, when the design of a new definitive issue was unveiled during National Card and Letter Writing Week. Once again, it featured the word “love”, with a heart replacing the letter “o”. Also, as had become tradition, it was issued in time for use on Valentine mail.